In just a few minutes, find out how easy it is to use AB Tasty to bring your optimisation ideas to life. This video will guide you step-by-step through the main stages of the creation of your tests, from applying the modifications, through reading the results, configuring your tests and setting your measurement objectives.
Build any test scenario by choosing the pages to which you want to apply your modifications as well as which users you want to include in your tests. You can do this with over 100 native criteria, which you can also enrich with your own data.
Assess the performance of each of your tests across key indicators, e.g. click rate on an element, level of engagement, number of page views or the value of recorded transactions. Our analytics report automatically calculates the statistical reliability indicators and confidence intervals to help you make the right choice.
Analyse your test results at a glance for richer information and insights. Our heatmaps indicates users’ interests, misunderstanding or sticking points, and identifies the areas of your page which need to be optimised. With our data visualisation tools, you can see the impact of a modification on several KPI’s (e.g. increase in number of transactions but decrease in average basket).
Create your own personalisation scenarios by sending the most relevant messages to the most appropriate audience segments. Create your messages with our WYSIWYG editor and our marketing message tools (libraries of pre-configured messages, such as the triggering of a window when a user is about to leave a page), then build your audiences using our targeting engine. With just a few clicks, you can link your message and your audience to deliver a personalised experience to each user.
Precisely define the user segments that you want to target by using more than 100 criteria available such as: visitor behaviour, purchasing behaviour, traffic sources, geolocation, and device type. To increase flexibility, we use your own information sources to qualify these users (e.g. the dataLayer of your tag management solution).
Get the most out of your client knowledge. We interface with your Data Management Platform to get more out of your enriched client profiles. While your DMP helps you to build these profiles via the many user interactions which it records, we make them actionable. You now have access to a whole range of criteria to target your personalisation campaigns – For example, clients with a churn risk, or intentionists searching for a certain category of products.
Automatically determine the most relevant message to show to the user. Our machine learning algorithms are based on past and present behaviours to predict future actions. You are now in the era of one-to-one communication to support the user in their engagement decision and facilitate onsite conversions.
Modify your mobile app with the minimum involvement of development teams. Update your own app with no need to modify the code. Our solution makes it possible to change the look of your app and then deploy your modifications instantly without having to resubmit them to the app stores.
Make your mobile users’ experience unique. Although mobiles are our most personal devices, an app is usually the same for everyone. Get around this limitation, and push your personalised content to sub-segments of users, in the same way as what we already offer on the traditional web.
Validate your optimisation ideas the easy way before starting any long and costly development. Assess the effectiveness of your modifications with A/B tests by creating several versions of your screens or variables, and stop relying on hunches or “best practices” which offer no guarantee of results.
Evaluate the precise performance of your mobile app and measure your key performance indicators in real time – For example, your average number of active users, retention rate, and frequency of use. We give you the ability to monitor your performance for each A/B test or personalisation campaign.
Reunify the browsing experience of web and mobile: create your personalisations and distribute them all at once to your websites, mobile sites and native apps. A single user will see the same message, whatever device he uses.