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ABtasty

They tested it... They adopted it!

France Televisions Ouest France Carrefour Banque Pierre & vacances Center Parcs Cdiscount Bouygues Telecom Photobox Boulanger But Assurland Etam SNCF Cartier Promod Very Chic Smartbox Axa Rue Du Commerce Maif Microsoft Empruntis Geneanet Direct Energie Allianz Modz Conrad Prisma media Carrefour Voyages

Here's what they have to say about it...

Read our latest case studies

Modz integrates testing in the redesign of its home page

Modz validates the impact of a new navigation through A / B testing, ensures a non-regression following the redesign and improves its conversion rate by 37%.

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Etam increased their visitor flow to their product pages by 10%.

Thanks to A/B testing, the clothing label was able to confirm the effectiveness of a new design in improving the flow of visitors to their product details by 10%.

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Smartbox increased the number of visitors to its shopping cart page by 15.9%.

Smartbox increased the number of visitors to its shopping cart page by 15.9%, simply by adjusting the colour of its main call- to-action feature on its product page.

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E-Santé increased the sign-up rate for its newsletter by 37%.

E-Santé tested its newsletter sign-up page with a view to increasing the number of subscribers to its newsletter, and successfully increased the number of completed sign-ups by 37%.

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A 22% increase in conversion rates on a product page.

BUT was able to improve its conversion rates by 22% and optimized its category pages simply by changing the default sort order of its articles.

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Pierre et Vacances grew its sales by 13%.

Pierre et Vacances, a major online travel provider, increased its overall conversion rates by 13.7% by testing different wording in its call-to-action button.

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An increase of 9.8% in the number of visitors accessing a product category.

Etam, a leading women's underwear brand, increased the number of visitors accessing its product pages by 9.8% by changing a category name.

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An increase of 60% in the number of clicks on a call-to-action.

By improving the visibility of a customer promotion, Bouygues Télécom increased the conversion rate from a price comparison page by 60%.

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Conrad measures the impact of videos on its product detail pages.

Thanks to A/B testing, the fashion label's site was able to confirm the positive impact achieved by incorporating video into its product pages.

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Photobox increased the number of sign-ups on its homepage by 14%.

Photobox, a leading provider of photo printing services, increased its sign-up rate by 14% by revising its homepage.

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A 16% increase in conversion rates from the shopping cart page.

Galeries Lafayette increased its conversion rate on the overall sales funnel by 16% by redesigning its shopping cart page.

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